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Posted

Got mine today also but that is the Board Member copy so I haven't received my "member" copy yet...I normally pass one over to my father to read

 

 

Posted

As I have an add in it I phoned yesterday questioning it and was told "by Xmas".

 

Told them I got my Dec "Aviator" on 2 Dec; and bought Jan/Feb "Australian Flying" today.

 

This is not good enough!

 

It was not long ago that (Ithink) RA Aus was thinking (??) of removing the mag from newsagents as it was making a loss...I WOUNDER WHY IT IS

 

 

Guest davidh10
Posted

Got the November issue a couple of weeks ago. I never get it until at least the 3rd week of the month. 051_crying.gif.fe5d15edcc60afab3cc76b2638e7acf3.gif

 

 

Posted

mine is always about 3 weeks after it hits the shelf in the shops, my local newsagent is now used to me reading theirs a couple of weeks before i get mine in the mail :(

 

 

Guest basscheffers
Posted
It was not long ago that (Ithink) RA Aus was thinking (??) of removing the mag from newsagents as it was making a loss...I WOUNDER WHY IT IS

You'd have to define "loss"; I only found out about RA because of the magazine being on the shelves.

So even if it is a loss on the magazine, it may well be a gain for the organisation as a whole. See it as a marketing expense.

 

 

Posted

I agree that the mag being available to non members via newsagents is essential.

 

My point was that the current slovenly presentation for sale well after the date on the cover hinders it's sale potentential to "non beleavers" who I think would discount it as "old" and buy a more "current" mag...one that looks current as the printed date is more in line with the calendar.

 

The current situation is very poor marketing...and a possible reasion it seems to be non performing with sales...AND costing RA Aus (=us!) money!

 

 

Guest basscheffers
Posted

Realistically; it is normal for a magazine to come out with the December issue early November, etc.

 

So basically, all they need to do is to call the next two issues "February" and they are in line with industry practice again...

 

 

Guest burbles1
Posted
It was not long ago that (Ithink) RA Aus was thinking (??) of removing the mag from newsagents as it was making a loss...I WOUNDER WHY IT IS

You're correct HEON - the Board mentioned at the AGM that they did not see newsagency sales as being a sustainable marketing option, and that they would remove the mag from the shelves.

That begs the question: How are we now going to promote RA to the public?

 

 

Posted

Removing from newsagents not the way to go.

 

Do not think other aviation mags being distributed as a loss or they would not be on the market.

 

I am not a marketing person myself but as I rearly think RA Aus has something to sell...recreational aviation...some bums need to be kicked to get the product in the black

 

 

Posted

Even tho the RAAus bundle the two months i think you will find also that the postie will not deliver mags and similar untill after Christmas. They have enough to carry at this time of year.

 

 

Guest Kevin the Penniless
Posted

Dec/Jan will come out in Jan. At the risk of being abused beyond belief (the norm these days) I'll risk saying this. 'There mag' should be 'their mag'. An example; Their magazines are over there. They're late this month. Now, let the abuse roll in.....

 

 

Guest burbles1
Posted

Thair, thair Kevin ... settle.

 

 

Guest Kevin the Penniless
Posted

See, what did I say!

 

 

Posted

With the last mail prior to Christmas now delivered I can say the statement I was told that the Dec/Jan RA Aus mag would be out by Christmas was bull ****.

 

 

Guest Kevin the Penniless
Posted

what month(s) are on it?

 

 

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