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Posted

The very latest branding idea from Saatchi & Saatchi in New Zealand was their "OUR AUCKLAND BIG A CAMPAIGN". The idea was to foster civic pride in that fine city by encouraging residents to greet each other in the form of "A"made by joining the thumbs & fingers of both hands.

 

The campaign was abandoned soon after when they received complaints from the Deaf Association of New Zealand & various womens groups saying it was not only the internationally recognised hand sign used by the deaf population for "VAGINA", but also very like the sign language for "AIDS"& "UP YOUR ASS".019_victory.gif.9945f53ce9c13eedd961005fe1daf6d2.gif

 

 

Posted

My wife Corrine use to work for Saatchi & Saatchi in Auckland...I had many a great night in their bar drinking to the wee hours of the morning. I remember one early afternoon ringing Corrine at work and she wasn't at her desk. The person who answered her phone told me that someone in the office felt like a Banana Dackery, so they basically closed the office and were all up in the bar making drinks

 

 

Posted

Remind me not to attempt using sign language to pick up a girl in a bar....

 

It could go horribly wrong.

 

 

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