When Optus refuses, under the protection of ACCC, in your little corner of the world, and the monopoly provider is prevented from offering a service at a fair price what are you going to do? pat yourself on the back and say "fantastic - competition had delivered me bugger all" Competition is not the universal panacea, markets are not perfect and occasional, where orderly markets are thin and the players are disproportionate then a managed monopoly may be the only solution. We live in a society, markets should aid society not destroy it.