The latest promo sounds more like something you'd read for the Barnum and Bailey Circus coming to town.
There seems to be a push to attract families, maybe they don't want people to fly in?
"There will be a fantastic airshow, more than 40 exhibitors and trade stalls, 55 seminars over three days, food and drink, kids activities including face painting, balloon twisting, and a clown, and lots of things to see and do for the whole family."