This is the difference between BS and lies. Pay attention @fly_tornado because I'm talking about you.
When "management" tells the workers BS, there is no relationship between what they say and what they do, or the truth. The BS doesn't defend or predict future actions nor does it have a relationship to any agreed facts.
A lie is when someone says something which is proven to have been known as incorrect, in relation to agreed facts.
When I hear "people are our most important asset" I hear BS. When that information is attached to actions like "people are our biggest asset which is why we (insert action here)" its probably not BS but also not a good seam to mine for humor.