As RAAus members we get the magazine anyway...who cares what it's called. But let's look at the new enthusiast who wants to fly and goes to the newsagent to get a mag to find out more (this was me not so long ago). Next time you go to the newsagent, step back and have a look at which aviation magazines catch your eye. For me, the ONLY reason I bought an RAAus mag a few years back was it had a plane I was interested in on the front cover. The name didn't stand out at all because it had this big "recreational" word in it and it was stuck in the top corner of the cover.
Other mags had FLYING and PILOT and AVIATION splashed in big letters on the cover. They were the ones that attracted me and of course they are all GA orientated. I could only look at these mags and dream knowing I could never afford to fly Cessnas and Pipers. After I bought the first RAA mag I tended to keep buying them because I was learning about a whole new side of aviation that I didn't know existed and started to get an idea that I might be able to fly after all.
So I reckon the change in name and style is a good move. If we have the mag in the newsagent (and I think we should) let's market it properly and make people want to buy it. It's possibly the first point of entry for potential new members...it was for me. Look at the posts above from those who like the name change...many are from the younger demographic. They are our future.
"Sport" is part of the marketing...after all the higher end category is called "Light Sport" (LSA) all around the world. It's a lot more exciting word than "Recreational". IF it sells magazines then let's use it.
Ads....everybody hates them. But they help pay for the magazine. Again...look through the eyes of a newbie. When I bought my first RAA mag, and looked at the ads, I was STAGGERED by the range of wonderful stuff you could buy. So much more than in the GA world. I was drooling by the end of the magazine. Never underestimate the power of advertising!
For my part I really like CFIcare's suggested title too. If anything describes us to a T, from rag'n'tube flyers to plastic fantastic flyers, "Hooked on Flying" is it!
End of rant ;)
Edit: I have only seen a pic of the cover...yet to get my mag